We are an independant creative company, crafting photography and film for fashion, culture, and editorial worlds. We collaborate with emerging talents and brands to craft distinctive visual narratives.

Contraire was founded in Paris by two friends, Jean Billion and Paul-Emile Voignier, DRIVEN by a shared desire to create art and collaborate with passionate people. Together, they set out to craft impactful stories inspired by fashion, culture, and the editorial world, always driven by the obsession to create something different, visually innovative, and DEEPLY meaningful.